28 November, 2012

Holiday Boxes: Ipsy vs Birchbox

In the food boxes I valued novelty over value, but in the beauty boxes it was the absolute reverse. Ipsy was my choice for gift giving here. Each month is several full sized products in a small cosmetic bag. (I might have a bit of a bag problem, so this conceit really spoke to me.) I don't wear cosmetics very often so I didn't try these out on myself. I sent trial boxes to a girlfriend and got her thoughts. Ipsy was the clear winner. Ipsy is not a consistent box - some of the selections are limited in availability and others depend on the beauty profile the recipient fills out. Here's a look at a sample Ipsy box from Break The Sky.

Where Ipsy has some mild differences in their boxes, Birchbox appears to have a feast or famine mentality. My friend's sample box was definitely on the small and skimpy side. Birchbox is more of a grab bag service than a consistent sampling. Every subscriber is randomly sent one of ten or more possible combinations. With Ipsy, I'm sure my recipient is going to get a few decent sized products each month. With Birchbox it could be a granola bar and less cosmetics than you score walking past a Sephora. Modern Mommyhood had a pretty nice box this month. Fabulous But Evil liked hers as well. Fontenot Four was also pleased with her selection. It's possible our sample month of Birchbox was bad luck but there just wasn't enough in it to justify giving it as a gift.

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